McDonald’s

  • For this project I lead the pitch for our potential client, McDonald’s. They were seeking a B2B portal for restaurants to check their inventory.

  • As it was a quick onboarding pitch for the client. I was working with a two-week deadline with limited access to resources and stakeholders. I used the Agile Process and worked with relevant stakeholders (clients, developers and managers) through every stage of design.

  • I started with a brand research and competitive benchmarking leading to mid-fidelity prototypes. Understating the current color palate and developing a consistent iconography style for light and dark mode. These colors and icons were consistent through all screens.